 |
|
| |
Third-party endorsement
A method of marketing individual insurance to groups.
In the third-party endorsement method, a life insurance
company makes an agreement with an organization
(such as a club, a business, or a professional association)
to sell individual insurance to members or employees
of the organization. The organization endorses the
insurer's products, but the group members are free
to buy the products or not. |
|
| |
|
|
|
|
